made in revenue for clients each month.
of the best digital marketers on the team.
Leads generated for home service businesses.
Clients using our services in the home service industry.
We have worked with 400+ clients in the home service industry of all sizes and stages of growth.
Paid advertising is one of the quickest methods to get potential customers to learn about your company’s products and services. Instead of knocking on doors or relying solely on word of mouth, it enables you to target specific homeowners that would be ideal customers for your services.
Developers must constantly test landing pages; about 90% of businesses consider it critical or crucial to their digital marketing strategy. Changes must be based on data and conversion rates rather than just a gut feeling or a hunch.
A business’s productivity and morale can benefit from a robust lead-generation strategy that produces warm, well-qualified leads. Using an effective lead generation process, your sales teams may spend more time selling and less on prospecting and administrative tasks.
Your digital ads can appear on Google when someone is actively searching for a service like yours. Whether on desktop or mobile, a well-timed ad can turn people into valuable customers.
An optimized website will help your home service business attract more search engine visitors who are more likely to convert into customers. Getting high-intent traffic is arguably more important than other types of traffic because it is more likely to convert.
The ultimate inbound marketing practice is content creation. Creating content gives your audience free and valuable information, attracting new customers to your website, and retaining existing customers through quality engagement.
- Jeremy Dimond, Owner
- Brad Mills, Owner
Michael Feazel, CEO
The days of running ads in your local newspaper, paying for radio spots, or shelling out good money for Yellow-page adverts that go unanswered are over.
Smart home service companies are leveraging digital advertising. Facebook, Google, Instagram, and YouTube provide target-rich environments for home service business owners to build their brand, create awareness, attract targeted customers, increase conversions, and make more money.
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Perhaps the best reason to use digital advertising is that it’s budget-friendly. For a relatively small investment, you can experiment with advertising on social platforms, Facebook, YouTube, Instagram, and Google, to see if your message attracts new home service customers.
On average, social media users spend 147 minutes on their favorite platform daily. 2.14 billion people shop online each day. Digital advertising makes sense. Investigate which social platforms your home service audience favor and create a presence there.
Many forms of advertising are available to your home service company, but which ones produce the best results? Social Media allows you to target specific audience segments such as only women, those young or old, homeowners or renters, or families residing in a particular geographic area.
People are looking for your home service company. Use social media to offer free advice, answer questions, and be seen as knowledgeable, an expert in your field. Build relationships that will surely turn into future business.
Building relationships on social media builds trust. Future customers can get to know you before they do business with you. They also get to hear how you talk to current and past customers.
Each social media platform provides the advertiser with real-time data to measure a campaign’s effectiveness. Facebook’s Insights, for instance, let the advertiser see the reach, impressions, click-thru rate, conversion rate, and other key metrics of each campaign.
Your business is either gaining or losing market share, and working simultaneously in your industry and market is challenging. Social media advertising allows you to advertise while working. Your competition uses social media.
The entire planet does not need your home service. Therefore, take the time to understand those who need what you offer. Are they townhome or single-family homeowners? Are they individuals, or do they have a family, male or female, young or old, single, or married
Don’t just throw money at the advertising problem. Set specific goals that can be monitored and measured. Are you trying to increase your revenue by 25% this year, acquire 10 new customers this month, or would you like to offer a unique service in the next 30 days?
You must have a Facebook Business page if your customers are on Facebook. If your competition has a presence on Instagram or YouTube, your service company needs to be there.
With multi-channel marketing, it’s essential to know if Facebook, YouTube, Google, or Instagram are bringing you, new customers. Put your money to work on the platform that shows the best results
Salty’s Media offers experienced teams to help your home service succeed, expand, and grow.We are passionate about helping purpose-driven business owners leverage the marketing power of Facebook, Instagram, Google, YouTube, and TikTok.
The beauty of social media advertising is your ability to localize your message. You never know who’s listening or reading your message when advertising on the radio, in the Yellow Pages, or
the local newspapers. Social Media makes it affordable for you to talk directly to your ideal
customers.
122+ million daily active users are on YouTube; you may find the platform the perfect place to upload quick 1 or 2 minute-videos of before and after projects.
There is no better form of marketing than word-of-mouth. Leverage customer testimonials after the job are complete. Ask customers for a good word and post the responses on your website or
social pages.
We couldn’t leave this tips section without mentioning three more valuable tips to help build your reputation and grow your home service business. Follow up on emails and voice mails promptly to ensure your business stays healthy. While on the job, seek referrals from current customers. Lastly, consistently deliver world-class customer service.
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Now what? You could go back to work hoping things get better or new business opportunities fall at your feet.
Or you could complete the form below to begin growing your home service business now!
